Which brings me to Facebook and any number of "social networks" that are out there. The buzz is around what is new and additive to our society - no doubt that MySpace, Facebook, Bebo, and the rest are new sorts of "online communities" that connect people in new ways. No doubt also that the implications for business can be profound and that many business plans are built upon the chance that these sort of social networking sites could change the way that we interact with each other as consumers. But the simple fact of the matter is that this sort of technology makes engaging with friends and acquaintances new and often exciting. In short, fun - and I look forward to the continued onslaught of technology to move us all further up the Maslow hierarchy of needs.