For the love of espresso

My wife calls herself the marketer's best friend, and sometimes she is right. Case in point, this weekend we were out doing holiday shopping. I know, it's early, but the crowds and lines are much shorter for the early bird shoppers. In the midst of our browsing, we came across a Nespresso sales rep who extolled the virtues of its high-end coffee machines with nineteen bars of pressure that churn out cup after cup of espresso with a full head of crema.

It only took one sample for my wife to call me over for a surprise that was brewing in her own mind - a Nespresso machine as my early holiday present. Secretly, I was very happy because I am big fan of Nespresso, from all the days that I spent in European office buildings where these machines are often a fixture. But I'm also skeptical of event marketers who make clever claims to twist arms for making purchases.

Long story short, there is now a Latissima+ machine installed in our kitchen that, indeed, churns out cup after cup of espresso with a full head of crema. And I'm in heaven.

So much so that my wife now monitors my intake to make sure that I am not popping back espressos like any number of Italian businessmen who constantly line the counters at the cafes in Milan and Rome. For the love of espresso, I am curbing my appetite so that the Nespresso pods don't run out too quickly!

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